Case histories

10/02/2025

Preserving Heritage, Embracing Innovation: SIPA's Collaboration with JSC Argo on Zandukeli's New PET Bottle

We are pleased to announce our successful collaboration with JSC Argo, a leading Georgian brewery, on the development of a new 1-liter PET bottle for their renowned Zandukeli lemonade. Zandukeli, a beloved Georgian brand, has long been associated with the elegance of its signature glass bottle. The challenge presented to SIPA was to translate that classic aesthetic into a more versatile and sustainable PET format, while preserving the brand's cherished heritage.


This project highlights SIPA's expertise in innovative packaging solutions. Working closely with JSC Argo, we meticulously recreated the distinctive contours and elegant lines of the original glass bottle. Our team not only designed the new PET bottle but also engineered and supplied the tooling necessary for its production. The result is a stunning bottle that perfectly embodies Zandukeli's brand identity, offering consumers a convenient and environmentally friendly alternative without compromising on the visual appeal that has made the brand so iconic.


JSC Argo, a prominent player in the Georgian beverage industry, entrusted SIPA with this important project, recognizing our commitment to quality and innovation. This collaboration underscores the importance of understanding and respecting a brand's history while simultaneously embracing advancements in packaging technology.


At SIPA, we pride ourselves on our ability to work with clients like JSC Argo to develop bespoke packaging solutions that meet their specific needs. Our comprehensive approach encompasses everything from initial design concepts and prototyping to tooling development and production support. We understand that packaging plays a crucial role in brand perception, and we are dedicated to helping our clients enhance their products through innovative and sustainable packaging solutions.


Beyond our work with JSC Argo and Zandukeli, SIPA has a proven track record of success in various Central Asian region markets. Our projects in thearea have yielded particularly interesting results, demonstrating our ability to adapt our expertise to diverse consumer preferences and regulatory landscapes. These experiences have further honed our skills in developing cutting-edge packaging solutions that meet the highest standards of quality and performance.


The Zandukeli PET bottle is a testament to the power of collaboration and innovation. We are proud to have partnered with JSC Argo on this project and to have played a role in bringing this new, elegant, and practical packaging solution to life. This project exemplifies SIPA's dedication to providing our clients with the tools they need to succeed in a competitive marketplace. We look forward to continuing to push the boundaries of beverage packaging and helping brands like Zandukeli thrive.