A Partnership rooted in innovation and sustainability
Doğanay, a name synonymous with authentic Turkish taste, has been bringing the unique flavors of Anatolian tradition to tables worldwide since the 1960s. Their journey began with Şalgam, a beloved fermented beverage, and has expanded to encompass a wide range of traditional products, from pickle juice to various vinegars and fruit juices. Doğanay's commitment to quality is evident in every step of their process, from collaborating with local farmers to utilizing state-of-the-art production facilities.
This dedication to preserving heritage while embracing progress is mirrored in their partnership with SIPA, a global leader in packaging solutions. SIPA, renowned for its innovative approach to PET packaging technology, offers a comprehensive range of services, from design and mold production to complete bottling lines. Their expertise lies in creating packaging solutions that are not only visually appealing but also functional and sustainable.
SIPA's expertise meets Doğanay's vision
Recognizing the need to refresh its brand image and appeal to a wider audience, Doğanay collaborated with SIPA to revamp its packaging. SIPA's design team, leveraging their extensive knowledge of packaging trends and consumer preferences, developed four new bottle formats for Doğanay's Şalgam in 0.2L, 0.3L, 1L, and 2L sizes. These designs seamlessly blend tradition with modernity, capturing the essence of the beverage while giving it a contemporary appeal. The new shapes are produced on SIPA's rotary blowmolders as Doğanay's owns existing SIPA rotary and linear blowmolders.
SIPA's contributions to the project include:
- Full Bottle Redesign: A sleek, modern aesthetic that resonates with younger consumers while honoring the brand's heritage, showcasing SIPA's ability to translate brand identity into tangible design.
- Enhanced Label Design: Eye-catching visuals that effectively communicate Doğanay's brand identity and product quality, highlighting SIPA's expertise in creating impactful packaging graphics.
- Lightweighting: Reduced bottle weight for a more sustainable and eco-friendly approach to packaging, demonstrating SIPA's commitment to environmental responsibility.
- Neck Conversion: Transitioning from a 33mm to a 28mm neck, further minimizing material use and environmental impact, showcasing SIPA's ability to optimize packaging for efficiency.
These design improvements highlight SIPA's comprehensive approach to packaging solutions. They go beyond aesthetics to incorporate functionality and sustainability, ensuring that the packaging not only looks good but also performs well and minimizes environmental impact.
A successful collaboration
By partnering with SIPA, Doğanay has successfully elevated its brand image while staying true to its core values. The new packaging reflects the company's commitment to quality, sustainability, and delivering a refreshing taste of Turkish culture to the world. This collaboration is a testament to the power of combining traditional values with cutting-edge technology to create a truly impactful product experience.